"Grab Life" With Our Human Claw

Who doesn’t love a good sweepstakes? Now through April 24th, Тhе Веlіzе Тоurіѕm Воаrd (ВТВ)‘s “Grab Life in Belize” sweepstakes is giving consumers the chance to win the adventure of a lifetime. From exploring the world’s second largest barrier reef to ziplining over a jungle canopy, the winner will have the rare opportunity to lose themself in Belize’s rich culture. Rather than simply promoting the sweepstakes online, BTB partnered with Brewco Marketing Group on an event that brought the concept of “grabbing life” to life. The tourism board’s Grab Life Human Claw activation dipped attendees into a life-sized rainbow pit filled with a variety of prizes under the surface. From giant marine life stuffed animals to experience vouchers and even a trip to Belize, attendees dove through the pit in an effort to grab a prize. For those intimidated by the claw, the event also featured a classic prize crane, with Travel Belize branding, filled with other fun prizes.